Why doesn’t my media agency know what the file size is? TIP: If you plan to traffic a standard HTML5 banner campaign, get confirmation from your media agency of what file size limits you are working with (this should be one of the first questions you ask). To ensure that your ad adheres to each publishers’ file size restrictions, it is best to work within 150KB-300KB. Each website has its restrictions on file size, and some publishers might set lower limits for their websites. Therefore, the publishers set the limits for the file size that can be used on their websites (this helps them save server space). Publishers are the owners of the ad space (websites) where you will serve your banner ad. Who sets the 150KB-300KB HTML5 banner file size limit? For standard campaigns, the limit is usually much lower (IAB recommends between 150KB-300KB) and, therefore, can cause more significant problems if the file size is over the limit. Rich media campaigns usually have a high file size limit that you might overlook (2.2MB). If you want to know more about file size and why it is important, read our blog here to learn more.ĭo all HTML5 campaigns have a file size limit? Read on to learn more about the 150KB-300KB file size limit and what creative options you have. You can do a lot with 150KB-300KB! From animations to moving text, we can help you create an animated digital campaign that is unique, compelling and, most importantly, effective. Are you concerned about your limitations with 150KB -300KB? Don’t worry.
0 Comments
Leave a Reply. |